TARGET :

Music, dance, and visual arts fans of all backgrounds and abilities, between the ages of 18-45. Our target audience is also strongly tethered to technology and yearning for more intimate connections offline.  

CURRENTLY:

Our typical audience is hyperconnected and seeking more than superficial engagement. They are concert goers and are either die-hard immersive theater fans or intrigued by immersive theatrical works. This performance experience crosses mediums that draw from multiple audience demographics.

GOALS:

We want audiences to be more present and intentional with their usage of technology when engaging with in-person experiences. This interactive live production explores ways to recapture a kind of intimate connection between artists and concertgoers that have largely been lost. We would love to transform the view of what a concert can be, look like, and feel.