TRUTH & MAGIC:
An Immersive Concert Experience
truth is what you sense. magic is what you create.
As a NYC-based performance collective, Gentleman Brawlers makes music and experiences that move people to want to move with us. In December 2024 we launched a dream project we’d first conceived in 2019 called TRUTH & MAGIC, which premiered at Culture Lab LIC.
〰️ "[GB] brought the party, the energy, and the non-stop dance vibes."—Dru C., Music Dir, The McKittrick Hotel 〰️ "A band like no other... always delightful and 100% unexpected."—Clara S., Sr VP DUMBO Improvement District 〰️ "Refreshing and inspiring …We could all use more of this."—Edjo W., Exec Dir, Culture Lab LIC
〰️ "[GB] brought the party, the energy, and the non-stop dance vibes."—Dru C., Music Dir, The McKittrick Hotel 〰️ "A band like no other... always delightful and 100% unexpected."—Clara S., Sr VP DUMBO Improvement District 〰️ "Refreshing and inspiring …We could all use more of this."—Edjo W., Exec Dir, Culture Lab LIC
what is it?
TRUTH & MAGIC is an immersive, multi-sensory playful concert experience transforming what a concert can be, look like, and feel.
THINK:
Fuerza Bruta energy +
Meow Wolf visuals +
American Utopia concert =
Truth & magic
In our hyper-connected yet superficially engaged economy, performances where audience members interact with each other in real time from start to finish feels rare, precious, and elusive.
With the launch of TRUTH & MAGIC, we’re advocating for real play in our everyday lives, bringing music and communal joy together under the same roof.
watch extended trailer:
audience FEEDBACK
“TRUTH & MAGIC was effervescent. A once-in-a-lifetime experience that I hope is not once in a lifetime. I want more. I want more of this in my lifetime. I want to see this in other cities and places. I want this to travel and tour. I want this to come back and be here forever and ever. Amen.”— Mariela O.
“I’ve never seen an audience so involved at a show. The whole crowd was together doing a conga line and a parachute, and just like, pouring out energy. Really one of the best shows I’ve been to …”—Velt H.
“One of the best things I’ve ever experienced in New York, quite literally, ever.”—Abbey S.
“From the minute I walked in the door, I felt like my creative kind of inner child was sparkling. I felt very playful. And I felt like I could interact with the other audience members. And that’s very important. I feel like in today’s society, where we’re all becoming more and more isolated, it’s very cool to be able to connect and make new friends. And that’s what this kind of experience allows.”—Hallie S.
“I mean, literally just right over here, there are some adults, full-fledged adults playing in a ball pit. That’s crazy. And that’s just the vibe.”—C-bass C.
We’re seeking producing partners to expanD TRUTH & MAGIC further over the next 3-5 years.
Our long-term goal is to create a sustainable, scalable, and accessible live concert experience, collaborating with local visual and performing artists under our GB brand identity.
